For small- and mid-sized business and financial publishers there’s plenty of grounds for optimism. Even those badly-hit by declining print revenues – and some of them have taken a real hit in 2017 – are still investing in quality journalism.
But few are reaping the benefits of that investment. Good journalism often fails to reach an audience online because of poor presentation, lacklustre promotion, and being released at the wrong time.
In the last six months I have spoken to dozens of editors, publishers and sales executives at London-based financial and B2B publishers.
This paper distills those discussions and outlines easy steps many could take to secure their long-term future.